One of the most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the internet. There literally are thousands of e-zine and web site publishers actively searching for the interesting and informative articles you can craft in your area of expertise. Targeting the audiences of these publishers is an indispensable element of a cost-effective advertising and marketing strategy.
Anyone with a web site can promote that web site along with its business, products, and/or services by implementing this basic marketing strategy. Sure, it easy simple enough, but what if you aren’t confident in your writing skills? Accurate written communication is the foundation of this marketing strategy.
At one point I sat down at my computer and attempted to write my own article and spent the next half hour staring at a blank screen. Frustrated by the writer’s block, I eventually threw up my hands in disgust and walked away from the machine. Later, I found myself complaining to a friend that I was having trouble with my article. I complained about having doubts in my proficiency at writing and that my only qualifications were basically just good grades in English classes attended years ago. My friend eventually interrupted me to point out that my education should have provided me with the necessary skills to write competently and effectively.
My friend then generously offered, what in retrospect seems like an obvious suggestion. Her remedy to my problem was that I should try to begin again, but this time start by choosing a topic, and then create an outline representing the points I wanted to cover in the topic of the article. Selecting a topic would give me a foundation upon which to build my article outline. Preparing an outline would allow me to address the issues that I felt were relevant to my topic.
I gratefully accepted the advice and put it into practice. I narrowed the possible topics, and selected one that I would write about. With that one topic in mind, I then continued to create a comprehensive outline. After completing my outline, I fleshed it out, added anecdotal evidence to illustrate my points, and before long, I had a rough draft of my first article. That rough draft, after being carefully proofed and polished, became an article that was published in dozens of online publications. The positive result of my effort was that my article resulted in getting me thousands of web site visitors and also rewarded me with a long-term client.
If you’re absolutely positive you can’t write effectively there are at least three options that may be well worth considering. The first option is to enroll in a writing class through your local university, adult education program, or sign up for an on-line course. Many local universities, community colleges and adult education programs offer on-line courses so you should be able to find one that caters to your time schedule and budget.
Your second option is to seek out and hire a ghostwriter. Many ghostwriters will take your chosen topic, then conduct the research and write an article for you to review. Upon your approval of the article the ghostwriter will add your by-line and release the article to you for distribution. Offering research resources or providing an outline for the ghostwriter to follow may reduce the fees. You can post your article writing project and take bids from ghostwriters on-line at http://www.elance.com and http://www.creativemoonlighter.com or you can seek a ghostwriter using any search engine. You should find various options that will fit your budget. Freelance ghostwriters can be negotiated with regarding their fees since they work for themselves and often offer reduced rates to returning clients or to secure a long term client.
A third option also requires hiring a ghostwriter to write your article and add your by-line but going further to enlist that person to distribute the article for you. This is a convenient and time-effective way to have the entire writing and distribution project completed by the same individual. You can review two companies that offer packaged services at http://www.marketingwords.com/ezinearticle.html and http://thephantomwriters.com/purchase/index.shtml
Even if you can’t write you can certainly still educate your target audience, earn loyalty and establish yourself as an expert by using free reprint articles. You can invest a bit more in your advertising and promotional efforts by taking a writing course or hiring a ghostwriter. Whichever route you choose, you are making an investment that will be returned many times over in beneficial results to both you and your readers, and your website. Be willing to go the extra mile in establishing your website as the definitive choice of your targeted customer base. You’ll be pleased with the rewards of your efforts.