SEO (Search Engine Optimization) is a process that requires the understanding of search engines and their indexing algorithm and how to apply that knowledge while changing or designing a web site to rank high on user searches. Rank is the relative position in the SERP (Search Engine Results Page) for a specific keyword or key phrase search.
Fancy tricks, doorway pages, and spamming techniques cannot achieve what clean, logical and spam free coding can. Here is a quick checklist to help drive the search engine spiders to index your website.
CSS: Using CSS as it simplifies site maintenance.
“H1″ and “H2″ tags: Place your keywords in the HTML header codes “H1″ and “H2″ tags.
Anchor text: Use keyword rich anchor text that best justifies your landing page.
Title Tag: Maximum 90 Characters.
Keyword tags: Maximum 25 words.
Browsing Menu: If you use java script menu include redundant set of text links.
Internal Linking: Ensure that you have good internal linkage and no dead pages.
W3 HTML Validator : Use it.
Other tags: “Strong” & “em” tags perform better than “b” in the eyes of Spiders, without compromising website aesthetics.
Avoid placing links in images
Avoid heavy use of Javascript, flash and frames
Avoid dynamic URLs.