SEO (Search Engine Optimization) is a process that requires the understanding of search engines and their indexing algorithm and how to apply that knowledge while changing or designing a web site to rank high on user searches. Rank is the relative position in the SERP (Search Engine Results Page) for a specific keyword or key phrase search.

Fancy tricks, doorway pages, and spamming techniques cannot achieve what clean, logical and spam free coding  can. Here is a quick checklist to help drive the search engine spiders to index your website.

CSS: Using CSS as it simplifies site maintenance.

“H1″ and “H2″ tags: Place your keywords in the HTML header codes “H1″ and “H2″ tags.

Anchor text: Use keyword rich anchor text that best justifies your landing page.

Title Tag: Maximum 90 Characters.

Keyword tags: Maximum 25 words.

Browsing Menu: If you use java script menu include redundant set of text links.

Internal Linking: Ensure that you have good internal linkage and no dead pages.

W3 HTML Validator : Use it.

Other tags: “Strong” & “em” tags perform better than “b” in the eyes of Spiders, without compromising website aesthetics.

Avoid placing links in images

Avoid heavy use of Javascript, flash and frames

Avoid dynamic URLs.

This entry was posted on Thursday, May 14th, 2009 at 11:39 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.