Small businesses can certainly benefit from website development. There is a good possibility that when you landed on this site that you had entered something along the lines of “Las Vegas website development” into a search engine. The fact that you entered Las Vegas would’ve helped the search engine direct you to a local company. In other words if you only entered “website development” you probably would have ended up with a huge number of results for companies that were not located anywhere near Las Vegas. By using the same logic you can choose keywords which will help local customers find your business.
Using the correct keywords is a crucial part of search engine optimization strategy. It is well known that using relevant keywords is the only way that any search engine is going to find you. However what many people do not understand is that using keywords too many times can in fact be a bad thing. For years sneaky tactics had been practiced by website owners that had a short-term benefit but eventually caused bad problems for them. At the time, placing keywords in text that was invisible to the viewer, using irrelevant keywords to falsely rank high, and using backdoor pages to keyword stuff was a common practice among ethically questionable website owners.
At the time these sort of tricks worked but eventually the major search engines Yahoo, Bing, and Google, etc. caught on to these tactics. At this point in time attempting search engine optimization using these methods is causing the websites which employ them to be de-indexed. Unfortunately this can on occasion include websites who employed some of these practices unintentionally. Even if your site is completely legitimate in every other way if you happen to appear to be keyword stuffing by repeating your keywords too many times it can have a negative effect on your search engine optimization. The key to optimum keyword utilization is to achieve the perfect keyword density.
Your website should ideally appear to be completely relevant to the keyword which you are targeting. This must be presented in a way that does not appear to be spam. According to most experts a keyword density of around two to 4% is perfect. The total number of words in your article, blog post, or webpage divided by the number of times a keyword or phrase is included in the text equals keyword density.
In other words let’s assume that your article contains a total of 500 words. In said article you include your keyword phrase 10 times. This is a keyword density of 2%. As far as Google is concerned that particular keyword density would be assumed to be relevant without being spam. Let’s say on the other hand you included your keyword 30 times in the same situation. This would give you an overall density of 6%. There would be a large potential for the article to be flagged as spam by the search engines. So as in many other things, less is often more. Just be sure to stick between two and 4% and you should do well.